The Too Faced Shadow Insurance is an eyelid primer that acts as a base for your eye shadows and brings out the colors in your shadows. I have been contemplating for some time now whether to get this product, I was unsure whether to get this one or the Urban Decay Primer Potion. But I think this offers better packaging as you are able to get the product out more easily. I got mine from eBay since there are no stores here in Malta that sell any Too Faced products or I don’t know of any. It came wrapped in this cute organza bag and also some bubble wrap. You can find more detailed information on the Too Faced website.
What they claim:
Your full-coverage insurance policy against eye shadow fading, creasing, and melting. Our silicone-based eyeshadow primer transforms any eye shadow into a perfectly blendable, color-drenched, intensified version of itself, then locks it down perfectly until you take it off. Our skin soothing formula evens out the skin tone on your lids and smoothes out lines while it secures a barrier between the oils of your skin and your makeup, so no shadow catastrophes will ever happen again.
Tips and Tricks:
1. Apply to clean, dry, lids using your finger.
2. A little goes a long way, the product will blend in without being visible.
3. Create shadow intensity for smoky eyes by placing Shadow Insurance on lids only, wait 30 seconds, then apply shadow.
Vitamin E – Conditions, soothes and calms the delicate eye area.
Unique Binders – Volatiles lock down eye shadow pigments for amazingly long wear.
Tocopherol – Anti-aging, antioxidant moisturizer.
Versatility Galore – Use with powder or cream eye shadow products.
Reliable Beauty – Anti-creasing formula holds eye products in place.
Concentrated – The size of a rain drop covers the entire lid.
What I think:
I really like this product as it has a nice creamy consistency where a little product goes a long way and it is easy to blend on the eye lid. I have oily lids, which means that if I am wearing makeup for some long period of time, I have to apply a primer, otherwise the shadow will crease. I love using this product when I am going out and I am applying more shadow than usual. For normal days I usually make use of my Elf Mineral Eye Primer which works really well too. This product retails for $18.00 on the Too Faced website but I got it a little cheaper since I got it from eBay. You get 11g/0.35oz of product in this cute shiny tube. I will definitely be repurchasing this product but I am sure this will last me a long time.
Random fact: There seem to be two designs for the Too Faced Shadow Insurance, the one I have is as is shown on the Too Faced website, then there is another design as is shown on the Sephora website. Apart for the design they are identical products.
Have you ever tried the Too Faced Shadow Insurance? What do you think?