This is the first mineral eyeshadow that I got from Elf, and so far the only one. However, I am sure I will get many more from this line as the texture and payoff of these is really great. This is the Elf Mineral Eyeshadow in Royal which is a gorgeous purple shade. You get a little pot with 0.03oz/0.85g of product for €3.50/£3.00 from the Elf UK website.
|The product comes in a cute light nude colored box, that is recyclable|
|On the back it states that the product is made of:
100% Natural Minerals,
has No Parabens,
No Preservatives and
No Chemical Dyes
The company also gives some of its profits towards charity, although I am not sure about the percentage. Elf is also cruelty free, which is very important and helps the environment by making use of recyclable materials.
|The color – Royal is shown on the side of the box|
|The little round pot, in which you get the product|
The product comes into a little round pot with a twisting top. The loose powder has a sifter and it is protected by a sticker when it comes to you. I just put two holes in the sifter as with eyeshadow you never want too much product to come out. Usually with face powder I don’t mind it much and remove the plastic all together, but with this I didn’t.
|Product with sifter and protective sticker|
|Swatch of Royal|
The texture of the eyeshadow is really soft and velvety and really easy to apply and blend. The swatch I did is on my hand and has no primer underneath. You can either use it this way for a slight wash of color over the lid or you can intensify it by applying a primer or a base underneath it and the color becomes more vibrant. I love it both ways. I will surely try and get more of these shadows from Elf as they are really gorgeous. For more Mineral products from Elf I recently did a haul too.
Do you own any Mineral eyeshadow from Elf? Do you like this shade?